Many people believe that printed products such a newspapers and magazines are slowly dissapearing and very soon everything will be online. I can see why people are under such assumptions. Clearly Twitter, Facebook, Blogging, YouTube and other sources of social networking have changed the way we get information about our friends and family and the rest of the world. However people don’t realize the fact that there is still a significant percentage of population that is not only not familiar with all of the above, but they still don’t use a computer and email on daily basis. Having said that, if you are a New Westminster/Burnaby resident, look out for our new product this July.
Kirill Teterine,
President
Advertising - does it really work? Well to me, first question that should be asked is: Are you advertising in order for people to know about your product/service or to sell it? If you want people to notice your product, then the answer is simply yes, advertising does work. If you are advertising to sell your product, you have to dig deeper. I strongly believe that a simple ad introducing your product will not help you sell it. However if you have a marketing plan behind it, even if it’s just a simple plan such as offering a free service or giving a discount, you are more likely to sell your product. A lot of people fail to realize that and that is the reason why they don’t advertise. If you are not getting responses from your ads, it’s time to switch up your marketing plan.
Kirill Teterine,
President
I have always wondered why certain media companies advise their clients to do something to help them grow their businesses but don’t really do it themselves? The thing that I’m talking about is corporate branding. Everyone knows that the more exposure you get - the more you get in return. Common sense, right? Today, I have come across La Rustica, an Italian restaurant in New Westminster. It seems that ever since they got their restaurant re-branding, they’ve been getting more recognition. They still have the same number of ads that run, but what is the difference? Well if you are a New Westminster/Burnaby resident, you might notice that all the ads they have been running for the last 2 months follow their branding and every time you see their ad, you remember the previous one. So my question is: why would you advise your clients to follow their branding and not do it yourself? It just doesn’t make sense.
Kirill Teterine,
President
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