I have always wondered why certain media companies advise their clients to do something to help them grow their businesses but don’t really do it themselves? The thing that I’m talking about is corporate branding. Everyone knows that the more exposure you get - the more you get in return. Common sense, right? Today, I have come across La Rustica, an Italian restaurant in New Westminster. It seems that ever since they got their restaurant re-branding, they’ve been getting more recognition. They still have the same number of ads that run, but what is the difference? Well if you are a New Westminster/Burnaby resident, you might notice that all the ads they have been running for the last 2 months follow their branding and every time you see their ad, you remember the previous one. So my question is: why would you advise your clients to follow their branding and not do it yourself? It just doesn’t make sense.
Kirill Teterine,
President