Advertising - does it really work? Well to me, first question that should be asked is: Are you advertising in order for people to know about your product/service or to sell it? If you want people to notice your product, then the answer is simply yes, advertising does work. If you are advertising to sell your product, you have to dig deeper. I strongly believe that a simple ad introducing your product will not help you sell it. However if you have a marketing plan behind it, even if it’s just a simple plan such as offering a free service or giving a discount, you are more likely to sell your product. A lot of people fail to realize that and that is the reason why they don’t advertise. If you are not getting responses from your ads, it’s time to switch up your marketing plan.
Kirill Teterine,
President